Metro Magazine iPad edition wins in Asian Publishing Awards

MANILA, Philippines - ABS-CBN Publishing’s Metro Magazine iPad edition was named winner of Best Use of Screen Tablet Platform at the Asian Publishing Awards (APA) held on July 8 at Bangkok. It won in one of the most contested categories of the awards, which included entries from nine countries from across the region.

At the awards, the Metro Magazine iPad edition was cited for “not being merely as a translation of its printed edition into a digital screen, but as an extension of the brand with its own personality and capabilities offering a different reading experience altogether.” It was acknowledged for its achievements in its business model and content, as Metro has consistently been among the most downloaded Lifestyle applications since its launch in 2010.

“In ABS-CBN, we appreciate every opportunity to promote the best in Filipino style, fashion and culture. We are excited to be doing this in a highly engaging medium that has a fast growing global reach,” said Mark Yambot, business development head for ABS-CBN’s Cable Channels and Print Media Group, in his acceptance remarks.

ABS-CBN Publishing joined winners from nine countries, which included three others from the Philippines.

“With Metro Magazine iPad edition, ABS-CBN Publishing became the first Philippine magazine on the iPad. After almost one year, it continues to set the standard in terms of great articles and interactive features… This award is welcome news, and recognition that we are bringing together content and technology at an internationally competitive level,” said ABS-CBN publishing head Ernie Lopez. According to Lopez, the application also helps them connect with overseas Filipinos: “From the feedback we are getting, Metro iPad makes them proud of their culture and shows the Philippines as in step with global style and technology trends.”

Anticipating the rapid growth in viewing magazines online, ABS-CBN Publishing launched several digital offerings in the past year including e-magazine editions of StarStudio, Metro Home & Entertaining, Food, Kris Aquino Magazine, Metro Society and Vault — which are now available for readers worldwide through their PCs, Macs, iPads and selected Android devices.

Be part of the fast-growing clan of Metro Magazine iPad edition readers. To get Metro on the iPad, just go to the App Store and search for Metro Magazine.