Life-changing experiences in I Dare You

MANILA, Philippines - ABS-CBN’s News and Current Affairs division and TV Entertainment Group have joined forces for the first time on a new reality show on Philippine TV, I Dare You, which is set to change the views and lives of famous and ordinary Kapamilya starting tomorrow, July 11.

Hosted by  Jericho Rosales, Iya  Villania and Melai Cantiveros, I Dare You will test the  resilience  and determination of celebrity Kapamilya challengers, who will carry-out a series of challenges in order to help win a reward for ordinary Filipinos worthy of the title, Bidang Kapamilya.

The Bidang  Kapamilya are  everyday  Pinoys  who  bravely  face  life’s challenges  no matter  how hard they get. They are the market vendors, the teachers in far-flung areas, the laborers, stuntmen, garbage and junk collectors, farmers, senior citizens, people with disability, among others.

Celebrity Kapamilya challengers will enter their world and experience their lives first hand to understand their way of life and also to help win a reward for them by beating other celebrities in the challenge.

In the first episode, Gab Valenciano and Alessandra de Rossi will join Jericho in his return to his roots in Marikina, where he carried loads and sold fish in a wet market.

This is the first time the public gets to see Gab and Alessandra without make-up, without their assistants and performing without any “cuts” or “take-twos.”  Viewers will also hear Jericho’s inspiring rags-to-riches story, as told and demonstrated by the actor himself.

Jericho clarified that though the celebrities will have to dress down and work, it is not the goal of the program to deglamorize them. He said the stars are actually given the opportunity to show who they really are behind the camera and away from the limelight.

In an interview with www.push.com.ph, he explained, “Our program works both ways. The ordinary people get to see the real emotions of the artists, and the artists get to see how an ordinary person lives.”

Iya added that the celebrity Kapamilya challengers aren’t the only ones who will get inspiration from the real-life and unscripted drama featured in the show.  She said viewers will also learn from the experiences of the Bidang Kapamilya and the celebrities.

“I  Dare You is here to inspire and challenge people to face their personal trials,  just  like what our Kapamilyas are doing no matter how difficult their lives are already,” she said.

Meanwhile, although I Dare You is filled with heart-tugging stories, viewers can also expect light and funny moments courtesy of Melai, who will join Jericho and Iya in guiding celebrity Kapamilya challengers.

“I am the wacky, naughty and less serious host in the show,” said Melai.

I Dare You airs Mondays to Fridays before Mula sa Puso.