Vic embodies the Western Union spirit

MANILA, Philippines - For Vic Sotto, the show doesn’t stop off camera. His years of being in the entertainment industry has begotten him the title of Bossing, a name he casually, yet wholeheartedly, lives up to even in between takes.

“In showbiz, it’s not all fun and games. There’s a big responsibility on my part to be a good role model to others,” says Vic.

Vic’s approachable demeanor paired with a desire to be there for others is what Western Union, a money transfer leader globally and locally, was looking to emulate — someone who embodies the Pinoy trait of being dependable, just as Western Union has provided reliable money transfer services around the world for over 135 years.

Vic is the face of Western Union’s newest branding campaign not only in the Philippines, but across the world including the US, Canada and countries in the Middle East, Europe and Asia.

Willingly, Vic has accepted the role of the steady, unfailing celebrity icon, who does what he can to always live up to his reputation.

“I am excited and honored to represent Western Union, a company that has grown together with Filipinos here and abroad. With its help, Filipinos are not only able to help our economy, they are even able to serve as inspirations to others. I admire the purpose and goals of Western Union, I admire the resilience of Filipinos,” he adds.

with assistant director Kristi Gallaga.

 “So many things have happened since our fellow Filipinos began to leave their home place to live and work in hopes of building better futures for their families. Our commitment to consumers — Kampante ka sa Western Union, however remains steadfast,” says Patricia Riingen, senior vice president, Pacific and Indochina, Western Union.

“We have bridged geographical gaps, created economic and educational opportunities, and we are where our consumers need us to be. We will continue to work with, for and alongside Filipino migrants and their families, whenever and wherever they need us.

“We are delighted to have Vic Sotto, someone who truly lives the Western Union spirit, to represent our brand.”