Nestlé ties up with SM Cinema

MANILA, Philippines - Nestlé Chuckie, the first brand to tie-up with SM Cinema’s Winema recently launched two new interactive cinema games for the whole family featuring Chuckie in the special screening of Universal Pictures and Illumination Entertainment’s Despicable Me at SM Megamall Cinema 1. The event was attended by kids, parents, Nestlé Chuckie buddies and Chuckie himself. Kids can now look forward to weekends of movie fun and excitement at SM Megamall, SM North EDSA and SM MOA with the Winema games from Nestlé Chuckie. In photo are Casey Pichel, Chuckie brand activiations; Kristy Tesoro, Chuckie consumer marketing manager; Peter Hortaleza, regional sales manager-key accounts; Shahab Bachani, business executive manager for liquid beverages and creamy delights business unit; Peter Noszek, finance director; Edith de Leon, corporate affairs head; and Ruth Novales, marketing events head.