MANILA, Philippines - Solar TV Network, Inc., holder of NBA franchise in the country, and ABS-CBN have recently joined forces to bring the NBA Games to a wider coverage and reach.
Gabby Lopez, chairman-CEO of ABS-CBN, and William Tieng, chairman of Solar TV Network, Inc. recently signed a co-production agreement ensuring that over the next four years spanning the 2010-2011 Season to the 2013-2014 Season, all free television NBA games and related programs including the Pre-Season, Regular Season, Playoff and Final plus magazine shows such as NBA Action and Real NBA will be aired exclusively on Studio 23 and ABS-CBN.
The alliance will commence on Studio 23 with the NBA All Star-Weekend taking place at the Los Angeles Staple Center. Scheduled is the Rookies-Sophomore Games today (US time) followed by All Star Saturday Night on Feb. 20 (featuring the Skills Challenge/Slam Dunk Contest/ 3 Point Shooting Competitions) and culminating with the prestigious All-Stars Game with Kobe Bryant, Lebron James and company on Feb. 21.