MANILA, Philippines - Barangay LS 97.1, GMA network’s flagship FM station reinvents on-air programing with a new catch phrase — TugStugan Na! The new branding of Barangay LS will have its corresponding visual peg to be launched formally today in Party Pilipinas.
The TV commercial features Kapuso stars Jake Vargas, Sam Pinto, Gwen Zamora and Pekto. They are joined by DJs Papa Jepoy, Papa Bodjie, Papa Dudut, Ate Liza, Papa Tolits, Mama Belle, Papa Baldo, Papa Kiko, Papa Bear, Papa Dan, Mama Cy and Chikotita.
According to program director Glenn Allona, Barangay LS bears the distinction of having successfully established the “crazy fun” sound brand in the market through programs like Talk To Papa and Wanted Sweetheart, among others. “With TugStugan Na!, we aim to bring back the focus on the staple of FM programming which is music. We need to balance, if not underscore, the vibrance of comedy-talk programming with a pleasant and highly-entertaining all-hits music format,” Allona shared.
“The new TugStugan Na! theme for LS is also a very positive call-out for the listening public as it encourages them to tune to more positive vibes,” added project manager Margaret Gil.
Barangay LS 97.1 offers clean fun and free on-air music. It can also play Cupid or love breaker, a listening ear and a shoulder to cry on, an instant friend with a ready line-up of only the most popular songs in the land.