2010's Top 3 Most Credible Endorsers

MANILA, Philippines - Celebrity endorsers prove to be the most effective, according to the latest survey of Synergy Business Consultancy which revealed that 67 percent of the respondents bought a product or availed of a service due to a celebrity endorser.

The Top 3 ‘most credible endorsers’ are (from left) Manny Pacquiao, Venus Raj and Dr. Vicki Belo.

Funfare Update was informed by SBC that the respondents included 1,000 males and females aged 15 to 60, coming from all socio-economic classes in Metro Manila. The study was conducted from September to October 2010.

Others who figured prominently in the study were telenovela stars Angel Locsin, Gretchen Barretto, Angel Aquino, Derek Ramsay and Cristine Reyes.