The new face of L'Oreal
NEW YORK (Billboard) — Aside from judging American Idol, Jennifer Lopez can simply look beautiful as the newest face of L’Oreal Paris.
The brand has announced that Lopez will be its newest global brand ambassador, joining a roster of spokespeople that includes Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.
Lopez will be a spokesperson for the new Feria Color line of home care color and will appear in a TV and print campaign that launches on Jan. 25 next year alongside Jovovich.
This is the second major branding deal for Lopez in less than a month. On Nov. 18, she and hubby Marc Anthony announced the launch of his and hers lifestyle brands for Kohl’s Department stores.
- Latest
- Trending
