Loving defines Sharon

Sharon Cuneta grew up smelling the perfume of her mom. She thought every girl should always smell nice.

“I’ve always had a love affair with fragrances very early on,” explains Sharon. “I remember my mom would always wear perfume even when she just woke up. She would feel incomplete without perfume.”

Sharon has lived with that beauty principle ever since, never leaving home without her trusty bottle of eau de parfum.

“When you grow up like that, you just wanted to smell good all the time. You feel naked when you’re not wearing any perfume.”

Having said that, it became not a surprise when Sharon would one day long for a fragrance of her own. In fact, during her teens, when she was basking in the glow of her successful career, Sharon and her entourage had intended in creating a bottle of scent exclusively for her, setting up several meetings with people in the industry to find the perfect fragrance for her. Unfortunately, the plans did not push through.

Fast forward to 2010, Sharon is now realizing that dream thanks to her recent collaboration with Zen Zest beautiful CEO Michelle Asence-Fontelera, whose beauty company exclusively created an eau de toilette for her. The megastar is now the proud face of her very own fragrance, Loving by Sharon. 

“It just came to a point that I realized most of my peers are having their own perfumes and I thought of the days when I had wanted to have my own as well,” recalls Sharon. “Then I met Michelle Asence and I fell in love with her story. I wanted her company to create my scent. Besides, I’ve always loved the products from Zen Zest that I buy in bulk especially during Christmas to give as presents.”

Zen Zest commissioned known French perfumer Philippe Collet to design a scent that would embody the character, strength and yes, the loving personality of the Megastar. Made in Grasse, France, the center of the French perfume industry and known as the world’s perfume capital, Loving by Sharon hints of a harmonious combination of fresh, fruity and floral aromas that are decidedly favorites of the design inspiration.

“I’ve always liked citrusy, fresh scents. That’s me. I’ve never liked strong-scented perfumes,” reveals Sharon.

Sharon adds that she came up with the name Loving because it basically defines her.

“Loving embodies what I’m feeling. I’ve always been a loving person. (For instance) I was never mean to others. When I give, it is always heartfelt. When I feel hurt by other people, an amorous gesture is all I need,” shares Sharon.

Excited about her fragrance, Sharon made sure that she had a say in everything even from the start of the scent’s creative process. She in fact chose the look of the packaging which showcases a very sexy, seductive, pouty Sharon in a “barely there” ensemble save for the expensive rock on her right ring finger.

“It depends on your photo angle,” laughs Sharon.

Sharon, through Zen Zest, is planning to release a few more scents inspired by her in the coming months. Loving by Sharon is now available in all Zen Zest outlets and in Boardwalk direct sales.

Post script

As of this writing, Sharon and Aga have already talked things out. Here’s hoping it will lead to better friendship.