Sam Concepcion is Jollibee Yumbassador

MANILA, Philippines - Sam Concepcion is named one of Jollibee Yumbassadors. He also serves as a spokesperson for different youth groups and World Vision’s Ambassador for Children. Joining him are eight other Jollibee Yumbassadors who represent young Filipino achievers. They are a new breed of role models that represent the country to the world.

They are Francis “Niño” Alcantara, 2009 Australian Open Doubles Junior champion; Paolo Benigno “Bam” Aquino, youth leader and social entrepreneur who pioneered the HaPinoy project; Miro Frances Capili, the youngest three-time Palanca awardee; Reese Fernandez, co-founder of social business enterprise Rags to Riches that benefits the women of Payatas; Carmela Lao, first Filipina to bag International Mathematical Olympiad medals; Nasser Lubay, a self-taught visual artist who placed second at the Celeste Prize in Germany; Stefano Marcelo, world-class karting driver who is a Top 10 finalist in the 2008 ROK World Championship and the only Asian team member of Tony Kart; and Sunshine Plata, renowned coffee painter whose fan base includes Ripley’s Believe It or Not! and whose works were also featured in Martha Stewart Show.

The Jollibee Yumbassadors bring to life Jollibee’s latest campaign line: “I am young. I am Pinoy. I Yum.” The three simple declarations sound off the Filipino youth of today as they lead vibrant lives by pursuing their passion and inspiring Pinoy pride along the way.

As the youth’s No. 1 ally, Jollibee has been known to promote individuality and excellence through fun, relevant and highly-engaging activities. Strengthening its youth empowerment advocacy, Jollibee recently introduced its Yumbassadors through a special photo exhibit at The Gallery in Greenbelt 5, naming nine Pinoy Youth Icons who champion causes in academics, sports, literature, arts and social entrepreneurship. The portraits of the Yumbassadors were photographed by Arlu Gomez.

“From a brand that espouses real Pinoy taste and experience, Jollibee has evolved to become an advocate of Pinoy pride,” said Albert Cuadrante, Jollibee VP for marketing. “Our biggest patrons, the youth, can attest to that as they enjoy the unique, langhap-sarap goodness of our Yumburgers. Dynamic and unique as they are, the young ones still come together at our stores because their love for world-class Filipino products and services stems from their inherent love for the country.”