P-Noy leads dedication of ABS-CBN's ELJ Building

MANILA, Philippines - ABS-CBN formally jumpstarts its Christmas campaign with President Noynoy “P-Noy” Aquino as the guest of honor in the blessing and dedication of the ELJ Communications Center and the launch of its Christmas campaign with a station ID to be aired during TV Patrol today.

Coming from last year’s phenomenal and award-winning Bro, Ikaw ang Star ng Pasko, ABS-CBN newest station music video dubbed as Ngayong Pasko, Magniningning ang Pilipino will once again kindle the light of unity and honor Filipinos’ commitment to change.

ABS-CBN’s newest station music video stars...

On the same day, ABS-CBN executives, employees, and guests from the government, private sector and the media will celebrate the 82nd birth anniversary of its late chairman Geny “Kapitan” Lopez and recognize the winners in this year’s Bayaning Pilipino Awards.

Other activities lined up for the Christmas campaign this year will include the Kapamilya Simbang Gabi, the selling of the Kapamilya Parol, holding of Christmas bazaars, staging of Christmas special at the Araneta Coliseum, and launching viewers text promo.

This year, ABS-CBN is making the Kapamilya Parol as a symbol of this commitment and will stand as a pledge for our individual share in bringing about change in our lives, our families, our nation.

Supported by 200 of the biggest and the brightest Kapamilya from the different platforms of ABS-CBN — Entertainment, News and Current Affairs, ANC, DZMM and Tambayan 101.9, and the Regional Network Group — the music video involved in entertaining and giving service to the public.

...Aga Muhlach...

Showtime staged a real live event for the benefit of the madlang people at the Escopa II, Project 4, Quezon City. Led by Showtime barkada Vhong Navarro, Anne Curtis, Kim Atienza, Jugs and Teddy, and Vice Ganda, they gave away gifts to lucky madlang people who showed their samples or talents alongside winning performances from XB Gen San, Philippine Islands Assassins and Unlimited Boys. The A Pop Young and the Gigger Boys served as judges.

...Jericho Rosales...

Patients at the Perpetual Succor Hospital in Sampaloc, Manila were recipients of ABS-CBN Foundation gift packs of school supplies, DVDs of ABS-CBN Foundation shows, and Bayanijuan T-shirts given out by Piolo Pascual, Gretchen Barretto and Pilipinas Win na Win hosts Rico J. Puno, Marco Sison, Rey Valera, Nonoy Zuñiga, Valerie Concepcion, Gee Canlas and Janelle Jamer.

ABS-CBN also dedicates this year’s Christmas Station ID to all those who continue to bring pride and honor to our country with their world-class talents and skills, like Journey frontman Arnel Pineda and Charice.

The theme song Ngayong Pasko, Magniningning ang Pilipino sung by Gary Valenciano and Toni Gonzaga, features the University of Santo Tomas Singers conducted by Prof. Fidel Calalang Jr. This year alone, the group won 10 grand prizes from musical competitions in Poland, Spain and Northern Ireland, including the Choir of the World — Luciano Pavarotti Trophy at the 63rd Llangollen International Music Festival in Wales, UK.

Fresh from Brazil, the Philippine Homeless World Cup team, led by sports legends coach Rudy del Rosario and coach Elmer Bedia, won eight out of 11 games and brought home the Host Cup.