Pain is no laughing matter

MANILA, Philippines - Ai-Ai delas Alas knows there are things that don’t hit the punchline — in other words, things that can’t be taken lightly especially when her physical health is on the line. Such as when body aches and pains strike.

“You know how busy I am that things like backache can’t be avoided. Because I don’t want to disrupt my work, I make sure to relieve myself from these aches so I could resume with my commitments right away,” she says.

For aches and pains that need to be alleviated immediately, Ai-Ai trusts only Naproxen Sodium, an effective pain reliever from Pharex, one of the country’s generic medicines pioneers, which offers up to 12-hour relief of mild to moderate pain, with or without inflammation, associated with musculoskeletal and joint disorders.

Naproxen Sodium is under the Non-Steroidal Anti-Inflammatory Drug (NSAID) family, which works on a chemical level. NSAIDs block the effects of special enzymes — specifically Cox-1 and Cox-2 enzymes — which play a key role in the production of prostaglandins, hormone-like substances that induce inflammation, pain and fever. By blocking these enzymes, NSAIDs stop the body from making as many prostaglandins, which mean less swelling and less pain.

“Naproxen Sodium is stronger than other painkiller in the market today as it offers long-lasting relief up to 12 hours, unlike those which offer up to six hours only. Another advantage is that it is very affordable, so you can have fast and effective relief against pain that’s easy on the pocket,” explains Tomas Marcelo Agana III, Pharex HealthCorp president and CEO.

“What I like about Naproxen is that it can also be used to relieve dysmenorrhea, simple headaches and even migraine, which can really be uncomfortable especially when I’m shooting a movie in different locations,” adds Ai-Ai. Naproxen Sodium is also used as a pain reliever for post-operative pain, soft tissue disorders, acute gout, and even to reduce fever.