Sam an advocate of reading

MANILA, Philippines - Sam Concepcion (photo) is one of the National Book Development Board’s (NBDB) Get Caught Reading campaign ambassadors. This is aside from the advocacies he is supporting as youth ambassador for Education and the Arts, Department of Education’s Youth role model, ambassador for Education and Spokesperson and World Vision’s ambassador for children.

When the NBDB launched Get Caught Reading in 2007, Sam and his fellow cast members of Super Inggo went on a tour of schools to promote the habit of reading. Sam is also a regular storyteller in the NBDB’s storytelling events in malls, libraries and schools.

“Reading is like a song. There’s certain feeling you associate with reading a book the same way you’re reminded of something when you listen to songs,” says Sam, a 17-year-old stage actor. Among his stage roles are Edmund Pevensie in Trumpet’s The Lion, The Witch and The Wardrobe. He says it helps a lot to re-read the books everytime he plays a character from an adaptation.