John Lloyd Cruz and Sarah Geronimo are again this year’s Box-Office King and Queen and they are being awarded for the huge success at the tills of their 2009 romantic comedy You Changed My Life (from Viva Films and Star Cinema). Last year, they also won the same titles for A Very Special Love, 2008’s monster hit.
The Box-Office King and Queen honors are given annually by the Box-Office Entertainment Awards of the Guillermo Mendoza Memorial Scholarship Foundation, Inc. to movie stars whose films earned the most money for the past year. This award-giving body was named after the late Bocaue mayor Guillermo Mendoza and the foundation helps send poor, but deserving students to school. Mrs. Corazon Samaniego, Mendoza’s daughter, is the current head of the organization and it is her mission to realize her father’s dream of giving indigent students in the province of Bulacan proper education.
Aside from films, the Box-Office Entertainment Awards group also honors popular achievements on television and in the music scene.
For this year, it is actually a double victory for John Lloyd because he also gets to bring home the Film Actor of the Year trophy for You Changed My Life and In My Life, both of which were certified box-office hits. (This award is given to movie stars after weighing quality of performance and the film’s take at the tills.) His co-star in the film In My Life, Vilma Santos, was selected Film Actress of the Year. Vilma was also voted Best Actress by other award-giving bodies for the same movie.
Below are the other winners in this year’s Box-Office Entertainment Awards:
Prince of Philippine Movies and TV — Gerald Anderson
Princess of Philippine Movies and TV — Kim Chiu
Promising Male Box-Office Star — Coco Martin
Promising Female Box-Office Star — Angelica Panganiban
Male Concert Performer of the Year — Martin Nievera
Female Concert Performer of the Year — Pops Fernandez
Male Recording Artist of the Year — Gary Valenciano
Female Recording Artist of the Year — Nina
Group Recording/Performer of the Year — Bamboo
Promising Male Recording/Performer of the Year — Jericho Rosales
Promising Female Recording/Performer of the Year — Frencheska Farr
Promising Group Recording/Performing Artist of the Year — Pop Girls
Novelty Singer — Willie Revillame
Love Team of the Year — Dingdong Dantes/Marian Rivera
Promising Love Team of the Year — Enchong Dee/Erich Gonzales
Dance Group of the Year — ASAP Supahdance
Child Performer of the Year — Zaijan “Santino” Jaranilla
Film Producer of the Year — Star Cinema
Screenwriters of the Year — Raymond Lee/Senedy Que/Olivia Lamasan
Film Director of the Year — Cathy Garcia Molina
TV Program of the Year — May Bukas Pa
TV Director of the Year — Jojo Saguin (May Bukas Pa)
The Box-Office Entertainment Awards is also giving special citations to the following showbiz personalities:
Bert Marcelo Award — Pokwang
Comedy Box-Office King — Vic Sotto
Comedy Box-Office Queen — Ai-Ai de las Alas
And in recognition of their accomplishments abroad last year, the Box-Office Entertainment Awards will also honor Brillante Mendoza for winning Best Director at the Cannes and Hong Kong Asian Film Festivals and Gina Pareño for getting the following awards for Serbis: Best Supporting Actress at the 3rd Asian Hong Kong Film Awards and Best Actress at the Pacific Meridian International Film Festival for Asia-Pacific countries.
The Eraserheads Reunion Concert at the Mall of Asia that saw an attendance of 120,000 people is also being cited as the Record Breaker of the Year.
The 2010 Box-Office Entertainment Awards is being produced by Tessie Celestino-Howard of Airtime Marketing, Inc. and will be telecast on June 27 on ABS-CBN’s Sunday’s Best.