TV5 leads Pagbabago 2010

MANILA, Philippines - In preparation for a full news coverage of the country’s first automated elections, TV5 has forged partnerships with top business and broadcasting companies and other institutions and organizations to deliver NEWS5’s Pagbabago 2010, a comprehensive and extensive all-day live media coverage of national elections.

Pagbabago 2010 Live Media Coverage is NEWS5’s foray into its first national elections news reportage, poised for action and public service together with media partners in the field of information and communication, legal, research and political consultancy, academe and new technology.

The partnership involves the collaborative efforts of NEWS5, DZRH Manila Broadcasting Radio, Manila Broadcasting Company (MBC), Legal Network for Truthful Elections (LENTE), Stratbase, Inc. Public Affairs and Research Consultancy Group, Information and Communication Technology College I Academy, ePLDT, Inc., and Social Weather Stations (SWS).

TV5 chairman Manny V. Pangilinan together with the network’s top executives welcomed and gave thanks to the collaborators of Pagbabago 2010 who attended the signing of the memorandum of agreement held last Wednesday including MBC president Ruperto Nicdao Jr., LENTE National Co-Convenor lawyer Carlos Medina, Stratbase founder and managing director Victor Manhit and I Academy president Monico Jacob and CEO Vanessa Tanco.

NEWS5 anchors will deliver an extended live coverage of the elections starting 5 a.m. today until the next day, covering 15 live points in Metro Manila and five provinces including Cebu, Abra, Pampanga, Isabela and Maguindanao.

It will highlight national, regional and provincial voting scenes, extensive analyses of the electronic count and exit poll results to be done by Stratbase, and onsite paralegal and paramedical services in all live stations.

SAPUL anchors Erwin Tulfo and Cheri Mercado will start the whole-day Pagbabago 2010 live and on-location media coverage (with intermittences from DZRH live reports) from 5 to 9 a.m., followed by live and on-location hourly reports and major voting highlights from AKSYON newscasters Paolo Bediones and Cheryl Cosim from 12 noon to 2 p.m. and 5 to 7 p.m.

Martin Andanar, Jove Franciso and Luchi Cruz-Valdes will be ready in the evening to report and give a fast-breaking update on electronic count and exit poll results in both national and local electoral exercises to be exclusively conducted by DZRH, SWS and Pulse Asia.

TV5’s partnership with ePLDT will also serve for the transfer of count, as well as the use of state-of-the-art graphics (Viz-RT) to ensure quick updates and fast delivery of results of the automated elections.