MANILA, Philippines - GMA Network bagged the Gold Award for the Television Network Category in the Reader’s Digest Asia Most Trusted Brands for 2010.
The awarding ceremony held last April 30 at the New World Hotel in Makati City was attended by EVP and COO Gilberto Duavit Jr. and VP for Corporate Communications Butch Raquel.
Reader’s Digest awards the Gold Trusted Brand Award to companies or products selected by Asian consumers as their preferred brand in the market. The different categories were rated based on trustworthiness, credibility, quality, value, understanding of customer needs, ability to innovate and social responsibility.
“We are honored to be chosen as one of the most trusted brands in the Philippines. I believe that GMA Network’s dedication and genuine commitment in providing superior quality entertainment and delivering credible news are reasons why we are top of mind among the respondents of this survey by Reader’s Digest. This recognition inspires us to further uphold one of our company’s core values which states that the viewer is our boss,” Duavit said.
He added, “As GMA Network celebrates its 60th anniversary, being honored as one of the country’s most trusted brands gives importance to the hard work and devotion we have put in all these years. Looking forward, we assure our viewers that the network will make every effort in living up to this recognition in the years to come.”
The Reader’s Digest Asia Trusted Brands Survey was launched in 1999. It is conducted annually and is now on its 12th year. The survey is carried out by Synovate in eight countries including China, Hong Kong, India, Malaysia, the Philippines, Singapore, Taiwan and Thailand. It was conducted on 7,800 respondents with 1,000 of them coming from the Philippines.