Taking the wheel in KC

MANILA, Philippines - KC Concepcion has been regarded from the start of her promising career to be the kind of artist who knows what she wants and how to get it.

From her inimitable fashion sense and her much-talked about production numbers on TV and concerts, to the eclectic roles she chooses in the movies and the select endorsements and advocacies she takes on, the mega-daughter is heading into one clear direction: The top.

No wonder that this independent-mindedness has redounded to her music. In her sophomore disc titled KC under Sony Music, she wrote three of the 12 tracks namely Magandang Umaga, Takip Silim and Worth The Wait, each of which talked about a different phase in a love story.

KC co-produced with Jinno Mina, four tracks in her new CD. These are Hulog, Naantig Ako Sa ‘Yo, Girl Most Likely To and Tayo Na. The assumption of the responsibility shows her growing confidence not only in commanding the center stage but also behind the scenes as she herself maps out a trajectory all her own.

Indeed, KC is bravely taking over the wheel slowly but surely; steering it to a path where even some of those who claim to be brave, dare not go. KC, after all, is an all-original album — something that even more established artists have shunned doing in these days of the remake.

Then again, Sony Music did not let their prized artist foray without able support. All of the songwriters and producers who worked on KC are big names both here and abroad. The list includes Marvin Querido, Jimmy Bondoc, Louie Ocampo, Toto Sorioso, Jimmy Antiporda, Ferdie Marquez and Jingle Buena. The carrier single, Not Like The Movies, is written no less than by international tune smiths, Jaye Muller and Ben Patton.

KC in her platinum-selling debut album, aka Cassandra, tried out a variety of musical genres. But in KC, she went for a singular pop sound having found her niche, her real voice. Listeners will know this by spinning through the rest on the track list namely Di Bale Na, Breathe You, It’s Been Awhile and After The End.

As before, and as befits her stature, KC will get multi-media support from her home studio, ABS-CBN with appearances in all of the network’s major shows to promote the album. The music video for Not Like The Movies, in fact, already debuted on MYX a few days ago and now enjoys heavy rotation. The song, too, has hit the airwaves with a bang.

KC will come in a special collectors’ item packaging in journal form as the songs somewhat chronicle KC’s life in the entertainment industry by far. A bohemian-inspired look will be portrayed in all the album visuals. Sony Music is in the thick of arranging KC’s mall tour in April and May.