MANILA, Philippines - Welcome the season of summer with more than 150 Kapamilya stars as ABS-CBN officially launches its highly-anticipated summer station ID dubbed Summer ang Simula today on A.S.A.P. XV.
According to ABS-CBN Creative Communications Management (CCM) head Robert Labayen, the concept is anchored on the idea of summer as the perfect time to enjoy and at the same time to gear up for change.
“Every summer day is the perfect time for new beginnings. Every day is a chance to be pro-active, to help save the environment, to promote livelihood, and to look at the world we live in, in a brand new light,” said Labayen.
Witness ABS-CBN’s sought after entertainment and news personalities involve themselves in activities in different platforms such as Boto Mo, I-Patrol Mo, Bayanijuan, and other ABS-CBN Foundation programs like Sagip Kapamilya, Kapit Bisig sa Ilog Pasig, and E Media.
Inspired by the colors and images of the art technique called a collage, all of their campaigns and summer activities form different images which later on become part of one final canvass that paints a better world for the Filipino.
The song Summer Ang Simula features Yeng Constantino and Kean of Callalily. It is an original song written and composed by ABS-CBN CCM team: Words by Edsel Misenas and music by Lloyd Corpuz, Odon Aspiras and Jordan Constantino, produced by Jonathan Manalo for Star Records.