Armor All at SMX

MANILA, Philippines - Car fanatics had a blast recently when Armor All hosted a fun-filled event at the SMX Convention for winners of its month-long Armor All Spot That Car promo. Clorox International Philippines, Inc. (CIPI) is the company behind Armor All, a car care brand that cleans, protects and adds extra shine to any automobile. 

The awarding ceremony was hosted by DJs Mo Twister and King Logan, and took place during the Manila Auto Salon 2009. Armor All’s surprise guest, Paloma, FHM April 2009 cover girl and an indie actress, graced the occasion to hand out prizes (plus a kiss) to promo winners.

The winners spotted the eye-catching Armor All car, a fully loaded car show finish ‘90s model Toyota Starlet. The car showcased its outstanding shine and new look pampered with Armor All cleaning products that roamed key cities in the metro for three weeks. The pictures they’ve taken using their cam phones were deemed the best MMS entries by CIPI.

For the night’s opening number, an upbeat dance performance helped up the ante even more, while surprise performances from mime artists provided extra zest to the show with their funny antics. Towards the end of the show, Armor All trivia questions were also asked the audience, and lucky participants who gave the correct answers brought home gift packs from Armor All.