Cool music, luminous art blend in Nescafé commercial

MANILA, Philippines - Upbeat, energetic music plus dazzling light spectacles equals a TV commercial with a music video feel. A fusion of fun and photography magic dazzles viewers and sets them dancing to the beat.

Up-and-coming band Not Applicable (photo) appears in the new Nescafé 3in1 commercial with a group of “light writers” (light writers are artists who create artistic, amazing light effects using a camera and light sources).

Not Applicable is composed of Jake Bocanegra, Bruuuuce Lopez, and Jami Lasva. In the commercial, the band members encounter light writers Joie Calixto, Kyle Amor, Jennifer Cederstam and Jay Gallegos. As they meet, their combined artistry forms an exciting blend of music and magic.

Members of Not Applicable met during their high school years. They chose the band’s name after they realized that their music did not fit into any

“We come from a variety of influences, from punk to progressive rock,” shares vocalist Jake.

The band members come from different educational backgrounds - Jake is in business management; Jami is in Computer Engineering and Bruce is taking up finance, all at De La Salle Unniversity.

Even if they have been a band for quite some time now, they continuously experiment on different sounds - trying to avoid being boxed into a particular musical style. Like all impassioned music artists, they want to create music that’s interesting and fresh.

Not Applicable now plays in different music venues around the metro such Bonifacio High Street, Al’s Bar and 19 East in the south and Saguijo and Gweillos in Makati.