CHannel [V] RP off to a rocking start

MANILA, Philippines - CHannel [V] Philippines is off to a rocking start after its launch at A-Venue Events Hall, Makati City.

Dubbed The In[V]asion Party, the event was headlined by Bad Boy Bill, America’s Favorite House DJ, who kept partygoers on the dance floor from midnight onwards.

The Chicago-based DJ played the latest underground House music interspersed with snippets from hit songs such as Michael Jackson’s Thriller, Depeche Mode’s Personal Jesus and Blackeyed Peas’ I Gotta Feeling.

In line with the CHannel [V] theme of invading the homes of Filipino music lovers, the A-Venue Events Hall was spruced up like the interiors of a spaceship — coldly industrial and aseptically futuristic. The earthlings who entered the door were profiled by having their picture taken against an outer-space themed backdrop; as if being recruited for the music channel’s planned takeover.

Spotted at the event were Pupil with Ely Buendia, Sinosikat, Roots of Nature and Imago. CHannel [V] International VJ, Alvin Alfonso, was also on hand all night, interviewing people about anything and everything in step with the bohemian spirit the music channel promotes.

According to Kathy Alejar, CHannel [V] Philippines sales and marketing director, the party was held to set the tone for its forthcoming events, all aimed to shake up the existing status quo for a more vibrant music scene.

The events include The [V] Club Nights; The [V] AMP Tour; Thursday Night Tri[V]ia Royal; The Campus In[V]asion and VJ Quest; The [V] Mall Tours; The [V] Halloween Party; The [V] Youth Forum; and AMP! Live. Katy also advised people to watch out for the new, homegrown segments such as Turo Turo, Hits All You Can, [V] Tunes Pinas, Popkorn and Scene and Heard.   

CHannel [V] creative director Jose Javier Reyes vowed to open the doors to local indie acts by giving them exposure.