Sam Concepcion leads Dunkin' Donuts dance tilt

MANILA, Philippines - Sam Concepcion recently launched Dunkin’ Donuts’ hippest national dance competition dubbed Dunkin’ Donuts Icy Coolers Dance Dunkdown. 

The event is geared to have something essential for kids and young adults to get busy this summer. It also aims to build camaraderie among acquaintances from all regions. At the end of the activity, Dunkin’ Donuts believes representatives from each region will discover that each of them is uniquely talented in his own special way.   

Dunkin’ Donuts’ tied up the activity to its summer drink, known as Icy Coolers which has five variants: Icy Apple, Icy Grape, Icy Orange, Icy Choco and Icy Tea, which will quench the thirst of dance aficionados. 

The dance contest will happen simultaneously across all regions and promises to be a dance dunkdown of the coolest moves and smoothest grooves. 

The competition is composed of amateur dance groups of six to eight members. There are two categories: Kids (eight to 12 years old) and adults (13 to 20 years old). 

The coolest 16 hip-hop dance groups from NCR, Luzon, Visayas and Mindanao will converge in Manila to compete at the Music Hall of SM Mall of Asia in a Grand Finals night on May 28. The event will be hosted by Vhong Navarro with Sam and the Streetboys. 

Awaiting the grand champion is P100,000 cash prize, while the runners-up will receive P50,000 cash prize.