Not an overnight success

Last October, Nikon Home Appliances hosted a successful launch at Discovery Suites. The night began with a sybaritic buffet that was made even more palatable by a soothing live musical performance by Maila Andres. Friends in media came in full force as well as distributors of Nikon Home Appliances.

Nikon is one of the leading names in home appliances. But its success did not come overnight. It took a lot of hard work, dedication, sacrifice and vision to get to where it is right now. Nikon brand is associated with Filipino values like passion, dedication, quality and service.

During the Q & A, Nikon’s president Carol Yao and VP for corporate affairs Jinnie So graciously answered questions from the press. Carol and Jinnie were articulate, engaging, beautiful and charming.

The guests were also treated to a video screening of the print ad campaign and a live performance of the Nikon jingle. One of the evening’s highlights was the raffle where two lucky guests took home Nikon Home Appliance showcase. The evening was a glorious success. It closed on a very high note as every guest went home with a Nikon loot bag.

Nikon Home Appliances started in 1985 with wall clock assembly for the local market. Within a decade, it grew to carry a wide range of household appliances including electric fans, gas stoves, rice cookers, oven toasters, blenders/juicers, flat irons and various household appliances, and the Nikon brand became a byword in every Filipino home.

A combination of dynamic management, continuous product innovation, extensive marketing and distribution and adherence to quality standards propelled the growth of Nikon, both as a company and a highly-popular brand of quality yet affordable home appliances in the Philippine market.  Product research and development are all done by its creative and competent group of professional engineers and technicians who are experts in the design and fabrication of home appliances.

Today, the Nikon Home Appliances brand has become synonymous to guaranteed quality and total service. 3C Distributor International, Inc., the exclusive marketing and distribution company of Nikon Home Appliances in the Philippines,  implements an effective Customer Relationship Management program which gives utmost care and attention to its dealers and consumers.

Nikon Home Appliances authorized service centers are strategically located across the country to offer efficient, reliable and prompt after-sales service. 3C plans to open more authorized service centers in the next two years, proof of its commitment to achieve the highest level of customer satisfaction. 3C is composed of professional employees who work together to provide Filipinos the top-of-the-line and affordable home appliances they truly deserve.

Nikon Home Appliances are available in all leading department stores and appliance centers nationwide.

Starmaker pyromusical show

Starmaker managing director Doy Tan  is looking forward to more international fireworks competitions next year. After Macau and Beijing, Starmaker will compete in Malta and Spain. He hopes good weather will be on his side. “Everything is prepared to perfection, pag weather na kalaban mo, mahirap.” During the competition in Macau, Doy and his team had to contend with strong winds and rain. “Inulan kami. We were not able to light all the fireworks. Since everything is digitized, sometimes glitches happen. Macau organizers almost got mad at us. The machines wouldn’t work. We had to adjust the antennae. It’s a good thing we are adapted to this kind of situation.”

For Macau Fireworks Competition, Doy brought in everything — 3,000 kg. of explosives, and 20,000 kg.  of equipment.

In Beijing, China, however, they were provided with fireworks. This is not an unusual thing, he clarifies. Doy reveals that in some international fireworks competitions, the organizers provide the fireworks while the competing teams and participants design and choreograph them. “They would give us a list of firework items, the effects of these fireworks and their duration. We will tell them how we want them seen. Ganun ang ginagawa ng companies sa US  and Europe and other parts of the world.”

An 18 to 20-minute show consumes hundred of pounds of black powder and normally would take four to five days to set up. “To program an 18 to 20-minute pyromusical usually takes two to three months preparation. You need to choose a theme, choose music, arrange music, edit the music, etc. Then you need to program or visualize what kind of effect will match the music.”

Since Filipinos are known as a happy people, Doy usually utilizes happy music to his shows. “Music is one thing that separates us from the rest. Yong ibang participants masyadong serious, at classical ang music. Ours is always happy.” 

Viewers at the SM Mall of Asia pyromusical shows must have seen the award-winning pyromusical shows of Starmaker. “We like the way the audiences react in our weekly shows at Mall of Asia. They appreciate our shows.”

Starmaker pyromusical shows are also held at the Alabang Town Center every Sunday of November until December and in all Robinsons malls.

For details, call 534-2655 or log on to www.starmakerfireworks.com.