GMA launches ‘weapons of mass attraction’

The medium is the message. This is perhaps what GMA Network wanted to bring across when it recently staged the trade show Weapons of Mass Attraction. The trade show was attended by GMA Network president, chairman and CEO lawyer Felipe Gozon and GMA Marketing and Productions, Inc. president and COO Manuel Quiogue. Rhea Santos and Dingdong Dantes hosted the affair.

The event proved how powerful the channel is in bringing advertisers and brands closer to their target markets. GMA Network has made itself more relevant to the times. It has provided new tools of making things happen to the advertising world. The show also proved that the network can market products and services by using one of its platforms. They are GMA Virtual, QTV, Radio GMA, GMA Regional, GMA Concerts, New Media Inc. (NMI), Licensing, Events, GMA Artist Center, Image One, GMA Pinoy TV, GMA Films, GMA 7, GMA Records and GMA Scenarios. All of them are arming advertisers and agencies with new ways of attracting and reaching their markets. The platforms are sure ways to get into the psyche of audiences. These weapons of mass attraction make brands felt whenever and wherever people go.

How does it work? Let say a brand is new and needs to be known. GMA Network provides all the advertising supplies or requirements for that brand. It will recommend talents who can endorse the product and best exude the qualities of its target market. The network can make a jingle or a song – even an album – by commissioning the talents of GMA Records. Licensing, on the other hand, allows the brand to use logos of GMA 7 shows and their characters for more brand recall.

For maximum exposure, the commercial and announcements of the brand will be aired over GMA 7, QTV, Radio GMA and even GMA Pinoy TV for an international scope. New Media Inc. can use its SMS technology for trivia games and contests. The brand can also get a prominent spot in a GMA film, concert or event. The network can make specialized events for the brand.

Asked if GMA Network’s Weapons of Mass Attraction or platforms are robbing the advertisers’ artistic or creative work, the reply is a big no. GMA is giving them an option to tap for their campaigns and bring their messages to their target audiences.