As part of the creative vision of the event, the bayside Harbor Tent was fitted out according to Animax’s new and refreshed look with exciting activities staged to accommodate its fans, setting the tone for an evening of fun, cocktails, fashion tributes and animé antics.
The Animax Sundown Party was conceptualized to showcase the channel’s new look and enhance brand direction that seals the network’s position as the No. 1 channel for non-stop animé entertainment. With its new target audience composing of youths ages 15 and 24, including mature viewers with a youthful attitude, Animax recently streamlined its program structure to capture the market segment.
Taking on a unique approach to reach the new generation, the party featured activities and programs designed for Animax’s young audience like live band performances by Rocksteddy, cocktail mixers and a unique animé fashion show led by Penshoppe featuring a collection inspired by Animax’s top rated shows like Initial D Fourth Stage, God? Save Our King, Paradise Kiss, Honey & Clover and Black Jack.
Fans also had the chance to share the spotlight with celebrities, fashion and society personalities like Brad Turvey, Pauleen Luna, Cogie Domingo, Cristine Reyes, The Philippine STAR’s Christine Dayrit, Ramon and Miguel del Prado, Animax fashionista Marti Trinidad and a special appearance by the Pinoy Big Brother Teen Housemates Aldred Gatchalian, Nina Jose, Brenda Fox and Matt Evans.
"The Animax Sundown Party truly represents our commitment in bringing the coolest animé entertainment to the young-at-heart off screen. The party did not only celebrate the end of summer in style, it also gave televiewers the opportunity to experience the big animation buzz first-hand and get into the Animax refresh lifestyle, which is fun and edgy," says Betty Tsui, VP of Animax’s programming and production, SPE Networks-Asia.
Animax is available in over 25 million households, 24-hours a day, across 17 countries in Asia, including over five million households in Japan and 20 million homes in Bangladesh, Hong Kong, India, Indonesia, Macau, Maldives, Palau, The Philippines, Singapore, Taiwan, Thailand, Vietnam, Cambodia, Nepal, Sri Lanka, Korea and Malaysia (on a time-block basis).