Coyiuto believes that the epic film drama about benefits of traditional Filipino-Chinese family is a good medium to enhance public responsiveness on life insurance. In the movie, Filipino wife Sol played by Susan Roces receives the life insurance taipan Antonio Chui played by Christopher de Leon.
Coyiuto says that "it is only life insurance that takes such a small portion of your money in good times and gives back so much in bad times, unlike banking and other financial products that take more in good times and give less in bad times. Real service cannot be bought nor measured with money, but only with sincerity and integrity." The executive hopes that with more Filipinos appreciating the merits of life insurance, the growth of the industry can in turn help in nation-building.