This time I’ll be sweeter

This time I’ll be sweeter! That’s what I told myself when I saw these two girls obviously staring at my pink boots while I was having my yosi break at the 13th floor of ELJ Building, ABS-CBN compound. I actually noticed the girl in pink jacket enviously looking at my fishnet stockings! So I said "hello" to them and started talking about my fun-fun interview with the Cheeky Girls.

They were laughing their heads off, so I thought, "Oh well, they are just being polite." I didn’t realize they were eyeing me as a product endorser/host until – one sweet day, I got a call from my manager, Biboy Arboleda.

Those girls, Badj and Kayen (whom I thought were just after my pink boots!) are actually web and wireless producers from ABS-CBN Interactive Inc., an ABS-CBN subsidiary that provides web and wireless applications. They explained the concept of SweeTalk during our second meeting. A talk show with moi, the Universal Sweet as host? With TV, radio, and print ads? Ano ba! This is a dream come true, so without batting an eyelash, I said yes! This is it!

Ever since I was a kid, I wanted to have my own commercial on TV, print, and radio. And I remember saying in past interviews that I would die holding the first product I will endorse – whether it’s a suka, patis, toyo or any of those Chinese food chains. But this time, when I die, I will be holding my cell phone with a SweeTalk logo.

I’m so thankful ABS-CBN Interactive people gave their trust and confidence to me. That’s why I work hard talaga with them. From conceptualization to brainstorming to TVC shoot, to sweet updates, recording and pictorial, I gave them my all.

Okay, just to give you an idea of how sweet the product is, allow me to discuss it. SweeTalk is my daily showbiz talk show on your cell phone. Yes, I am the first ever talk show host on your phone. In other words, sosyal! All you have to do is text SWEETALK to 2366 and we can start Sweetalkin’.’You know what I mean. After 10 years of being in this business, stars, showbiz and stories have become synonymous to my three cups of coffee everyday.

I always start the week right, so every Monday, I have Sweet Stuff. These are quotes, jokes, and messages from my showbiz friends. On Tuesdays, I will give you the Sweet & Sour tastes of the latest issues, stars’ fashion and more! You know me, I tell every thing, as it is, no sugarcoating! And just like you, I have a Sweet Spot also. The only difference is you can describe mine in two words: colorful and prangka. I’m talking about my exclusive interviews with the hottest stars every Wednesday,

Thursdays? Hmm, I wanna get closer to you with my Sweet Updates. My showbiz friends and I will update you on the latest happenings in our lives. And you can also text in your questions and I’ll answer them all! On Fridays, you ask, what’s the latest chismis? Baby, if you text SWEETALK to 2366, I’ll give it to you in my Talk of the Town segment! Then during the weekend, let’s relax and download the Sweet Star logos, picture messages to MMS wallpapers of our favorite stars!

What makes it even more kilig is I’ll tell you about your favorite stars’ ring tone with my Sweet Tone every Sunday.

With SweeTalk via 2366 now, I am gay and popular. I am gay and happy. I am gay and sweet.