There is certainly much more than just being a celebrity to effectively endorse a product. Credibility, sincerity and personality also carry much weight in determining the right model to sell the right products.
Teen heartthrobs Ryan Agoncillo and Jolina Magdangal have just been named by the Preview Modeling Agency as Image Models of the Year, an honor bestowed after weeks of careful selection and heated deliberations by respected personalities in the advertising, beauty and glamour business.
Aside from being a popular TV personality, Ryan stands out from his batch as a perfect role model for the young, who balances his career and educational responsibilities. An incoming senior at De La Salle University pursuing a degree in Organizational Communication, Ryan has successfully endorsed products ranging from food to fashion, from beverages to shoe polish. He is also active in sports which make him very well-rounded.
Meanwhile, there is no doubt that Jolina is a recognized trendsetter among girls her age and shows her versatility and professionalism in her showbiz career. She's an actress, recording artist, concert performer and host. She has also successfully invested her earning in the fashion retail trade.
Ryan and Jolina belong to a handful of credible product endorsers in the print, television and radio medium. A lot of these are celebrities like them and the rest are models.
Preview Modelling Agency recognizes the two in inspiring other would-be models to elevate product endorsing to a higher level. Incidentally, the agency is spearheading the search for the very first batch of Circle of 10, who will be launched in the competitive world of advertising soon.
Ryan and Jolina will be feted in a special segment during the grand finals, to be held in June with stage director Tony Espejo as over-all chairperson and Cecil Salas as executive director.