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ENTREPRENEUR’S HELP-LINE
Customers as lions and hyenas
by ENTREPRENEUR’S HELP-LINE By Eduardo A. Morato, Jr. - September 6, 2004 - 12:00am
Lions stalk the prey. Hyenas lie in wait for the carcass. They salvage what has been left behind. Hyenas also spot weakened animals, even sick lions, and pounce on them as a pack. There are customers who scavenge...
Measuring people
by ENTREPRENEUR’S HELP-LINE By Eduardo A. Morato, Jr. - June 21, 2004 - 12:00am
Small business entrepreneurs conjure their intuitive abilities when hiring people. First impressions count a lot. Once people are hired, these hands-on entrepreneurs evaluate their staff up close, based on what they...
Motivating people
by ENTREPRENEUR’S HELP-LINE By Eduardo A. Morato, Jr. - June 7, 2004 - 12:00am
In small enterprises, entrepreneurs deal with their people directly on a daily basis. There are very few layers of commands, perhaps one or two. It is essential, therefore, that entrepreneurs master the art of motivating...
Of MBAs and entrepreneurship
by ENTREPRENEUR’S HELP-LINE By Eduardo A. Morato Jr. - May 24, 2004 - 12:00am
One question frequently crops up whenever I talk to entrepreneurs: Will an MBA program help them become better entrepreneurs? Curiously, MBA students are beginning to ask more and more whether entrepreneurship is...
Employers of the future
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - April 5, 2004 - 12:00am
It is that time of the year again when many are exiting the student world to move into the world of the employed, the under-employed, and–God forbid!–the unemployed. Just like our advice to the class of...
Gamesmanship, a drillmaster’s viewpoint
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - February 9, 2004 - 12:00am
In AIM’s Master in Entrepreneurship program, drillmasters are important partners of the guru. Being MBA holders, they are technically equipped to support the learning objectives of the student-entrepreneurs....
Take two on E2E
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - January 26, 2004 - 12:00am
In a recent "guruing" session, two friends shared their transition from employment to entrepreneurship or from employee to employer. This is another version of what we have termed in last week’s column...
Relevant research on relevant markets
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - January 12, 2004 - 12:00am
Big business always takes note of market share. Is this relevant to entrepreneurs? Student-entrepreneurs in AIM’s Master in Entrepreneurship program grapple with this issue all the time. One of them wryly commented...
A Buddhist approach
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - September 1, 2003 - 12:00am
In previous articles, we have shown how several Islamic entrepreneurs practiced their faith in the course of doing their entrepreneurial activities. Once more, in the course of doing a research project under the...
Social entrepreneurs
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - August 4, 2003 - 12:00am
Given the present economic climate, most educational institutions would be hard-pressed to feel a sense of excitement about the shoving of another class into the workforce. However, apart from the fact that it does...
Time to conduct a Customer Loyalty Check
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - July 14, 2003 - 12:00am
To have customer loyalty is the wish of every entrepreneur. In the vernacular, such individuals are called suki or loyal customers who expect to be treated differently from non-suki customers. They provide the entrepreneur...
Tips for exporters
by ENTREPRENEUR’S HELP-LINE by Alejandrino J. Ferreria - March 18, 2002 - 12:00am
A number of AIM students in the Master in Entrepreneurship Program are in the food export business and deal in such basic staples as milkfish or bangus and bananas. Under our guru mentoring system, they go through...
Is there hope for Johnnies-come-lately?
by ENTREPRENEUR’S HELP-LINE by Alejandrino J. Ferreria - December 31, 2001 - 12:00am
Many readers of this column have been e-mailing the AIM’s Asian Center for Entrepreneurship to ventilate some of their own business concerns and it has become our practice to immediately respond to their queries....
Master of the game
by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - November 19, 2001 - 12:00am
How many entrepreneurs really know the game they play? Mastering the game or industry is founded on understanding the logic of the business. This is a must for any entrepreneur worth his/her salt.
Crisis tip: Think of increasing cash revenues, not of reducing costs
by ENTREPRENEUR’S HELP-LINE by Alejandrino J. Ferreria - November 12, 2001 - 12:00am
The income statement has always been the focus of business. It measures profitability. The classic equation is revenue less costs equals profit.
Should entrepreneurs pay themselves?
by ENTREPRENEUR’S HELP-LINE by Alejandrino J. Ferreria - November 5, 2001 - 12:00am
The issue of entrepreneurial compensation often comes up when a venture involves partners. Left unaddressed, the issue can lead to misunderstanding among partners. It is, therefore, imperative that compensation...
Do good while doing well
by ENTREPRENEUR’S HELP-LINE by Alejandrino J. Ferreria - October 22, 2001 - 12:00am
Some people say that one can only do good after having done well. Worse, some people say that it is an either/or proposition. I disagree. Enlightened entrepreneurs do good while doing well. Let us first define...
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