The fatality was identified as Mark 'Mac-mac' Cuba, 25 years old.
The shooting incident also resulted to injuries on Valentin 'Val' Panonci, who was in the area with his friends when the altercation took place.
The two victims are residents of the place.
The Homicide police said that Cuba, along with some neighbors, went to the store to buy a bottle of liquor where another group was already having some drinks.
When Cuba's neighbors saw the group drinking, a confrontation took place as the victim's companions were reportedly chased by the group having drinks earlier that night.
When the tempers flared up, one of the people in the group that was first at the store, left and came back bringing a handgun, which was reportedly handed to another person, who was the one who fired the shot.
Cuba was hit on the chest while Panonci, who was also drinking liquor with friends, was hit on the calf while trying to flee the area when the heated confrontation took place.
Cuba's companions rushed him to the Cebu City Medical Center where he was pronounced dead on arrival. Panonci was also brought to the same hospital for treatment.
SPO1 Jay Yballe said that although he received reports that the group that fired the shot were either members of the Tau Gamma fraternity or the Bloods gang, they are still trying to identify the suspects and file the appropriate charges.
Neighbors of Cuba however claimed that one of the companions of the fatality was believed to have earned the ire of the group that was having drinks and the shooting was meant to get back at him.
Meanwhile, the Regional Trial Court has admitted additional documentary evidence of the prosecution against two members of the Alpha Kappa Rho accused of killing a student who they had mistaken to be a member of the rival Tau Gamma Fraternity.
Judge Bienvinido Saniel of the RTC branch 20 yesterday accepted additional documentary evidence of the prosecution to prove the civil liability of the accused - Sherwin Que and Anthony John Apura, in killing Mark James Enriquez in 2004.
The prosecution panel headed by state prosecutor Richard Anthony Fadullon offered several pieces of evidence yesterday before it finally rested its case.
The defense immediately presented one of the accused, Que, as its witness.
Que and Apura, who is the son of Carcar councilor Necepuro Apura, were tagged to be responsible for ganging up on Enriquez at a resto bar along Archbishop Reyes Avenue.
Enriquez, 19, then a business management student of the University of San Carlos, was mistaken for a Tau Gamma member. At least 10 Akrho members allegedly ganged up on him resulting to internal injuries that led to him being comatose for two days before he died. - Flor Z.Perolina and Fred. P. Languido