From Cebu to Davao, moms enjoy exciting activities, giveaways from Surf

‘VisMinvasion’ from Cebu to Davao also relaunches ‘Instant Bango,’ ‘Instant Puti’ bar products

MANILA, Philippines — In this ever-changing economy, Surf, as the leading laundry brand, is perfectly positioned to meet the evolving detergent needs of esteemed wais moms in the Visayas and Mindanao areas.

And like a good friend excited to share some good news, Surf invaded VisMin moms to reintroduce their favorite Surf bar, with its "Power Puti" and "Power Bula” formulas and Surf powder with its "Instant Bango" and "Instant Puti" strengths. (Based on technical test after one wash. Results may vary.)

Wais moms were more than ecstatic to hear this good news, as this means a better laundry experience for them. With Surf’s improved cleaning powers, they can also have more precious time to spend with their families, especially as the school year starts.

No wonder wais moms have consistently chosen Surf products for their daily laundry needs over the years.

In return for their loyalty, Surf held fun and exciting Wais VisMinvasion activities in the region! Here are some highlights:

Cebu Recorida                                                                     

During Surf Recorida in Cebu last July 6, the Surf team did sampling and “Barangayey” for the wais moms. They were all ecstatic to see their new labada bffs, the Surf powder and the Surf bar! It was indeed a “yey” day for wais moms in Cebu.

Cebu Wais Barangayarn

It was like a reunion of wais moms in Cebu last July 7 when they came for the Wais Barangayarn. They were all smiles and laughter as they outwit and outsmart one another at the Surf’s exciting games and activities. Everyone went home carrying Surf surprises and smiles on their faces. The Wais Barangayarn event was especially made to reintroduce the Surf bar and launch the new Surf powder.

Cebu Wais Sambayanang Labahan

A visit to Cebu is not complete without testing the labada skills of Cebu wais moms! On the third day of VisMinvasion in Cebu last July 8, wais moms displayed their powers in doing fast and clean laundry using Surf products through the “labahan” challenge. The event was Surf’s way of entertaining the always-busy moms in Cebu and reminding them that labada moments could still be fun with Surf powder and Surf bar.

Davao Recorida + Sampling, Barangayey

Surf’s next stop was Davao! Last July 20 the Surf team visited wais moms to reintroduce to them the Surf bar and the new Surf powder. The moms seemed excited to try the new Surf powder on their next labada day.

To add more fun to the visit, there was a recorida and at every stop, attendees played the roleta where they get to win a Surf prize or two. It was a day of fun for everyone!

Davao Wais Barangayarn

It seemed like all wais moms in Davao came at the Davao Wais Barangayarn last July 21 as everyone was excited to see what’s new with Surf. With everyone in attendance, it was another day of exciting games, raffles and getting to know their forever laundry partner: the new Surf bar and powder!

Davao Wais Sambayanang Labahan

Despite their busy schedule, hundreds of wais moms came to join the Davao Wais Sambayanang Labahan last July 22. They came to show their laundry prowess using the all-new Surf powder and relaunched Surf bars. There were exciting games and raffle prizes for everyone who came.

Surf never ceases to fulfill its mission of unleashing effective yet affordable products. That's why wais moms can continue to choose Surf bars with their “Power Bula” and “Power Puti,” and Surf powder with its “Instant Puti,” “Instant Bango” ingredients! (Based on technical test after one wash. Results may vary.)

Editor’s Note: This #BrandSpace story is created with Surf. It is produced by the Advertising Content Team that is independent from our Editorial Newsroom.