Denim It Is

CEBU, Philippines - Denim had become a recognizable part of everyday life. From jeans and shirts, to jackets and accessories, denim is everywhere. No longer just considered a simple outfit staple or an ultimate expression of youth rebellion, denim is deeply entrenched within the fabric of fashion.

This season, Topman introduces its denim offering dubbed as ‘This Is Denim’ campaign. Launching across stores starting last month, Topman is set to declare itself as the definitive denim destination.

Each garment in the collection is carefully crafted and edited to showcase the breadth of the denim. From the introduction of new styles such as the Japanese inspired ‘Wide Leg Crop’ and ‘70’s Kick Flare’ to more recognizable Topman fits like the ‘Stretch Skinny’.

Leading the charge among the new denim offering is the new ‘Standard Fit’ which provides a more comfy look and comes in a straight leg. A key item this season is also the ‘Wide Leg Crop’ and takes inspiration from Japanese streetwear. This jean silhouette volume is the key, with the jeans produced in a wider cut and rolled at the hem – the style is further enhanced by the fact that it is available in raw rigid denim. Also new to the denim offering is the inclusion of an innovative new denim chino which takes a more relaxed and contemporary silhouette.

A range of selvedge jeans also come in an array of essential washes, including a rich indigo, coated cobalt blue, black and a stone wash. The pieces go through Topman’s intricate process of creating premium quality denim, offering the best fit for every stylish individual.

Topman is creating and establishing the new classics. Classic denim staples such as the denim jacket and denim shirts have been re-worked and re-imaged with contemporary cuts and silhouettes. Classic fits including the straight and skinny complete this extensive denim offering. (FREEMAN)