Luxury Denim Now in Cebu

CEBU, Philippines - Cebu's cosmopolitan men are set to take their style to the next level with the arrival in town of the world's most futuristic and edgy denim - a seamless fusion of fashion and functionality, a collection with an ongoing focus to authentic craftsmanship and details. G-Star Raw.

With roots in Amsterdam, G-Star Raw is an urban clothing company that's anything but ordinary with directional and cutting-edge styles that are pioneering and individualistic. Though relatively new in the Philippines, the brand has been making its mark as the denim of choice for the stylish and privileged since 1989. It is about breaking rules, making eccentric combinations, and maintaining authenticity. G-Star prides itself for being experimental and futuristic while keeping its feet on the ground, making the G-Star line a style of all times.

Staying true to its philosophy, "Just the Product," G-Star's single-minded approach has led to many denim 'firsts' such as the introduction of 'luxury denim for the streets,' by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of distinctive denim silhouette through the adoption of architectural and 3-D thinking into denim construction.

Unlike the regular, two-dimensional denim, G-Star Raw's 3D denim molds to one's body shape. With true denim engineer Pierre Morisset, known in the fashion industry as the denim specialist "le chirurgien du jean," as head designer, G-Star Raw launched its breakthrough Raw Denim and signature styles like the revolutionary 5620 Elwood Jeans, which was inspired from motorbikers, Type C and Arc Pants, a pair of G-Star Raw jeans provides the best comfort for the Cebuanos dynamic lifestyle.

Curated by Pharell Williams and in collaboration with Bionic Yarn and Parley for the Oceans, the "Raw for the Oceans" line features jeans, t-shirts, sweats, jackets and caps, which are made of constructed thread fibers derived from recycled plastic bottles.

In Cebu, G-Star Raw is available in GENERAL located at the 2nd level of Ayala Center Cebu's Expansion Wing. G-Star Raw is exclusively distributed by Primer Group of Companies whose 29 years of experience has made them one of the biggest retail players in Asia today, handling more than 130 premium brands, with over 300 stores in eight Asian countries. The brand's website is at: at www.g-star.com. (FREEMAN)