First Official Ferrari Event in Cebu

Autostrada Motore, the sole importer and dealer of Ferrari cars in the Philippines, has brought the model range to Cebu in its first roadshow in the Visayas Region.

Venue of the event was the Ocean Pavilion, Shangri-La Mactan Resort and Spa. In attendance were friends from the media, car enthusiasts, Autostrada Motore President and Chair Wellington Soong, Autostrada Motore General Manager Marc Soong as well as Head of Sales, ASEAN at Ferrari Far East, Simon Inglefield.

Ferrari Exclusive Sales ran from November 7 to 9, which included a display of the current Ferrari model range: 458 Spider, FF, F12berlinetta, and a test drive of its latest model, California T. Cebuanos were the first ones to experience its innovative turbo engine, which sets a completely new standard in the Gran Tourer class.

The three-day event served as the gateway of introducing the official dealership, Autostrada, and also the official service center for Ferrari vehicles, Formula Sports Inc., to the elite market of Cebu. On the first day of the event, at Movenpick Hotel Mactan Island Cebu, the cars were displayed at the lobby. The highlight was the California T, displayed at the Ibiza Beach Club to add excitement to the evening. The second and third days were dedicated to the test drives, held at the Ocean Pavilion of Shangri-la’s Mactan Resort & Spa. Autostrada also hosted an exclusive cocktail on Saturday, November8, attended by local personalities and select members of the local media.

Autostrada Motore President and Chair Wellington Soong and Head of Sales ASEAN at Ferrari Far East, Simon Inglefield presented the Tailor-Made program that allows clients to customize their Ferrari and make it as personal as they want, from the leather up to the smallest detail such as the thread color. Autostrada brought in their certified service team to address the concern of the existing Ferrari owners and provide them with the most comprehensive information as well as the latest system updates.

The Autostrda Motore showroom is located in Manila, at the heart of Bonifacio Global City, featuring a certified Ferrari Service Center with full access to original Ferrari parts, Ferrari diagnostics equipment, special maintenance programs, and Maranello-trained technical staff.