The World Through a Woman's Lens

She's inspiring, driven, in control of her destiny and on August 1 this year, she's stepping out to show the world what it means to live in a woman's world - her name is Eve. Launching across Hong Kong, Southeast Asia, and Taiwan, Eve is a new, empowering factual entertainment network that brings an unabashed female perspective of the world through amazing

stories from the lives of women today. Targeted at women aged 25-49, Eve

connects women through content that features unique

perspectives and real- life experiences spanningcareers, parenting, relationships, health and

investigation.

Eve replaces Discovery Home & Health, which has been on-air in the region since 2004, but will continue to feature programs from the baby and parenting, family reality, relationships and medical and health genres - which its viewers have grown to love - while introducing new genres like enterprise and misdemeanors.

.           Enterprise - Follow wom                                            en who pull their weight                                             (and much more) in build                                            ing and running business                                             es and unlikely career                                          choices. Titles include                                                 "Long Island Medium,"                                            "Pawn Queens," and                                       "Women of Homicide."

.           Relationships - Redefining                             love and romance in a                                                 modern-day context. Titles                              include "90 Day Fiancé"                                             and "Alaskan Women                                                 Looking for Love."

.           Baby & Parenting - The tri                              als and tribulations of                                                 pregnancy and parenting,                                                 with real life stories and                                              practical tips. Titles in                                             clude "I'm Pregnant And..."                            and "Family S.O.S. With Jo                            Frost."

.           Family Reality - An insid                                            er's look at the inner work                               ings of amazing families -                               heartwarming, challenging                              and inspiring. Titles in                                     clude "Totally T-Boz" and                              "Mama's Boys of the                                       Bronx."

.           Medical and Health - A                                              look at the extraordinary                                             and sometimes harrowing                          medical cases around the                                            world through a human-                                                centered lens. Titles in                                    clude "Born Schizo                             phrenic: Jani and Bodhi's                                Journey" and "Obsessive                                 Compulsive Cleaners."

.           Misdemeanors - Rivet                         ing, hard-hitting investi                                   gative programming that                                     puts the spotlight on the                                 darker side of life. Titles                                 include "Deadline: Crime                                with Tamron Hall" and                                   "On the Case with Paula                           Zahn."

Strong female characters and engaging experts take front stage on Eve. Among them are the likes of Theresa Caputo of "Long Island Medium," who juggles being a mom and wife, with her profession as psychic medium; and respected anchor and investigative journalist Tamron Hall of "Deadline: Crime with Tamron Hall," who goes out onto the streets to reveal what caused people to turn to crime and if justice was ultimately served.

Eve's programming will surprise and provoke, with a relatable tone of voice that will appeal to women across Asia, with universally-relevant themes. The upcoming line-up sheds a different female perspective on real issues with shows like "90-Day Fiancé," which shines the spotlight on international dating and matrimony; "Born Schizophrenic: Jani and Bodhi's Journey" where Susan and Michael Schofield struggle through daily tasks and highlight the tremendous troubles and triumphs of raising two children with mental illness; and a new season of "I'm Pregnant And…" which looks at the remarkable stories of women in difficult situations who are dealing with the challenges of pregnancy.

It doesn't matter if you are a mom, mobster, miner or millionaire, Eve unites and celebrates all things close to a woman's heart. After all, Eve is in every woman.

The new channel is launching on August 25. The website is: evechannelasia.com. (FREEMAN)