A bigger Race to Reduce Challenge set for August 14

CEBU, Philippines - The 2011 Race to Reduce Challenge: A Race for the Next Gen-Visayas Leg scheduled on August 14 will be bigger, with more runners expected to join as it now features a 42-kilometer full marathon. The other categories are 3K, 5K, 10K and 21K.

The race will kick off at the Cebu International Convention Center (CICC), North Reclamation Area, with assembly time at 3AM and the starting gun firing off at 4AM.

Now on its second year, the run organized by Aboitiz Equity Ventures, Inc. (AEV) in partnership with Cebu Provincial Government will be one of the highlights of the One Cebu Expo, the Capitol’s month-long celebration of the province’s 442nd Founding Anniversary on August 6.

As in the first race last year, timing chips will be used by runners in the 10K, 21K and 42K division to provide accurate, instantaneous results. For those running in the 5K, they will have to use timing chips if they want to compete for the top awards in that category.

A relaxing foot massage, a hearty breakfast, and a photo opportunity in front of the Race to Reduce photo wall await runners crossing the finish line.

Another event sidelight is a photo contest of interesting images captured during the race as it unfolds.

Photographers must register to join the contest at the Aboitiz Corporate Center on Gov. M. Cuenco Avenue in Banilad. Cash prizes are at stake and winning photos will be published in both print and online media.

The Race to Reduce Challenge is part of the Aboitiz Group’s information campaign on its sustainability efforts. “It takes all of us to leave a better planet. Let’s start now,” said Sebastian Lacson, AEV Chief Reputation Officer.

AEV companies Group-wide have an ongoing contest, also called Race to Reduce Challenge, where they compete for the lowest consumption of power, water, and paper in the workplace. PR