The Blue Period

CEBU, Philippines - The Penthouse was filled with beautiful people last May 6 as BDO and American Express announced the launch of a new chic credit card  Blue from American Express. BDO and American Express introduce the first transparent credit card in the Philippines, designed to appeal to young consumers.  The new Card is issued exclusively by BDO and has a unique clear plastic design never before seen in the market, primarily aimed at the voracious yet stylish appetite of the young shopper.

The new Card carries with it the American Express brand assets of prestige and exclusivity and comes with a full range of superior and exclusive benefits, perks, and web-based features tailored for fulfilling young and dynamic lifestyle needs.  The key benefits include:

•Express Access to hotspots such as clubs, bars and events

• Instant rewards and savings at restaurants and retail outlets through the Blue Treats program

• Introductory Finance Charge of 0 percent up to October 31, 2011

• Free membership for the first year and a low monthly fee thereafter for the Card

• Payment convenience through BDO’s wide payment networks

In addition, Blue Cardmembers can enjoy safe, convenient and hassle-free online shopping at any of Blue’s online shopping partners such as globalshop, My-ShoppingBox and other Social Buying and e-commerce websites.  They can also enjoy savings and freebies exclusively offered to Blue Cardmembers and more perks from BDO, as well as an exceptional selection of year-round savings and offers in dining, shopping and accommodations at 270 merchants participating in American Express Selects program in the Philippines and over 1,000 Selects merchants worldwide.

Ma. Nannette R. Regala, First Vice President and Consumer Lending Group Marketing Head of BDO, disclosed that the new Card represents the solid partnership between the bank and American Express. “We have worked hard with American Express to bring Blue from American Express to the Philippines.  We are confident that the Card will be received well by the young and vibrant  segment in the same way it was received by their counterparts in North and South America, Europe, the Middle East and Asia, to name a few.   We look forward to what this promising new Card will bring to our local market and contribute further to the success of our partnership with American Express.”

Katrina Stuart, Vice President & Group General Manager, Global Network Services, Japan, Asia Pacific and Australia, American Express, said, “Working with our partners like BDO to provide consumers with innovative and superior products and services is one of our corestrategies for growing American Express’ scale and relevance.  We believe Blue from American Express will open up significant potential for us in this important market and make the American Express brand accessible and relevant to more young consumers in the Philippines.” (FREEMAN)