CEBU, Philippines - We waited three whole months for this. Notwithstanding the GCs everyone received when they bought a new pair of jeans, everyone in Cebu made an exodus from their houses to the Cebu-leg of Levi's Roadwear Party on the last Saturday of April. Whether in curves or 501s, the crowd got pumped up with music from DJ Catherine McQueen, campaign model of Ultimo Wonder Bras, and DJ DNile, voted the best looking model in Milan and London.
Levi's was also in full force that night bringing in their power team consisting of Jen Jimenez, Marketing Manager for Levi Strauss Philippines, Inc.; Minette Cuison, Marketing Coordinator of Levi Strauss Philippines Inc.; Ann Kalaw from PhilStar; and Frank Briones, President of Thinline Advertising. Among the chosen few who were decked out in Levi's jeans were all given a special treat from our favorite denim brand. Levi's also was raffling off P100,000 in cash to whoever gets to register online for their "What's Your Passion?" contest.