Olango Island Brand and Destination

CEBU, Philippines - Being so close to Mactan Island in Cebu Philippines, its natural to keep an eye on Olango Island. A new campaign embarks on a brand walk on the wild side and focuses on the community livelihood for sustainability.

Olango Island is the closest island off the Mactan channel, home of the country's premier resorts and a high traffic international airport outside Manila (the Philippine capital) and yes the island is also home to exotic migratory birds that re-fuel in the island. But yet, Olango Island has an urban edge and wild side that is natural to other islands in the Philippines.

Olango’s new personality focuses on personalized exploration, true community experiences on the wild side, both urban and outdoors. The campaign encourages travelers to support the local community for sustainable tourism in the island.

Swim and snorkel off the coast of Mactan channel, learn about the sustainable way of fishing and coconut wine making methods with local people involved. With its gift of natural stones, one can appreciate the labor dedicated to the industry of shell craft making. And not to mention the bird watching adventure inside the Wetland Sanctuary.

The new campaign is progressive and vibrant, while it focuses on community livelihood to support as a canvas for travelers to explore. It introduces the destination as a hands-on experience that can be personalized based on how people work, live and play based in today's high adrenaline lifestyle.

Created by On The Edge Travel TV and Entertainment, the campaign is titled Olango So Close. because it so accurately captures the essence of travel that brings generations year after year to Cebu. It is designed to ignite the curiosity of the traveler to visit Olango and has started to roll out photography exhibitions in high traffic venues such as the malls and is broadcasting an island documentary exclusively at Make My Trip Travel TV of RCTV Channel 36.

For travel information: call 417 2247 - 49 or mobile: 0917 322 3858 website: www.southwind-online.net