White hat comes to Cebu

CEBU, Philippines - A joyful army all exclusively dressed in white tops, mainly composed of immediate members of several families, their respective close relatives and many dear common friends, recently marched into a more-than-just a yogurt store at the second level of the Northwing at SM City Cebu.

The reason was the grand opening of Cebu’s first-ever site offering the authentic Italian frozen yogurt, the White Hat.

Freshly made everyday from the sterling yogurt suppliers of Italy, the country renowned all over the world for its best tasting gelato and other frozen desserts specifically yogurt, and added with a combination of low fat milk and live active yogurt cultures, the city’s latest meeting place produces the perfectly smooth, utterly pure, bright white in color, creamy frozen yogurt with a slight tangy sourness yet with a bit of a sweet taste to it, and all 98 percent fat free. Believe it or not!

Guests of honor were the lovely, multi-talented Lucy Torres Gomez who is Leyte’s 4th District Congresswoman and the highly innovative marketing and promotions wiz, Ace Durano, former Department of Tourism secretary. Both are great personal friends of the franchisees: the Larrazabal, Locsin, Joson, and the Jarque Loop clans and who in the spirit of fun gamely prepared and shared with the invitees in attendance, generous cups of the authentic Italian frozen yogurt lavishly sprinkled with a selection of twenty one healthy toppings that included fresh fruits, premium cereals, nuts, crunchies and a number of other possible combos for the desired perfect taste of choice.

However, please don’t take my word for it. Kindly do visit the White Hat booth now in Metro Manila, Iloilo, Davao and of course Cebu and try it for yourself.

You’ll be glad you did. (THE FREEMAN)