Electrolux opens in parkmall

CEBU, Philippines - Electrolux opened its first concept store in the country at the Parkmall last October 23. The concept store is being run by the Chua family of the First Family Appliance Circle Corp.

Henrich Chua, president of the First Family Appliance Circle Corp., thanked the people behind Electrolux Philippines for trusting their family to handle the first and only concept store in the country.

Malou Estaris, general manager of Electrolux Philippines, meanwhile, said that they chose Cebu for their first concept store because it is one of the fastest growing economies in the country.

“Every second, Electrolux sells two units of appliances all over the world. Our products are designed to make the consumer’s life more comfortable. Electrolux Philippines believes that innovation will move Filipinos to upgrade and modernize their homes,” she said. (THE FREEMAN)