A new dining experience at Max's The Terraces

CEBU, Philippines - Max’s Restaurant, the brand that has redefined Filipino cuisine for today’s discerning food crowd, has opened its newest branch at The Terraces of Ayala Center Cebu. Strategically located at the heart of Cebu’s commercial district, Max’s new restaurant offers a refreshing new vibe for its customers.

“People come together because of something they all share – the love for good food. We bring this experience to a higher level by offering something new, yet distinctly homegrown to pique our customers’ appetites,” enthused Bobby Simborio, Corporate Communications Officer for Max’s Group of Companies. At The Terraces, Max’s brings to the table heartwarming flavors that are sure to resonate in the mouth of customers. Cebu favorites like Max’s sarap-to-the-bones fried chicken and a mélange of flavors in menu additions that perfectly complement the chicken – Pancit Canton, Kare-Kare and Lumpia.

Stepping into Max’s new branch, customers marvel at the clean-cut architectural design of the new restaurant with its contrasting red and gray brick walls, wide glass panels and wooden trellis that maintain an impression of casual comfort and lend an exhilarating outdoor ambiance. Customers also note the stylish, new uniforms donned by Max’s service crews. Behind the fashion is internationally-acclaimed designer Rajo Laurel. A fusion of traditional and contemporary ideas, Rajo brings the old cotton denim material forward by utilizing modern techniques to give it a new twist. Just recently, Max’s launched yet another innovation – the electro-luminescent (EL) delivery box and reflectorized motocross-inspired jackets utilize technology that allows these materials to light up, and even blink in the dark. Delivery service will never be the same again.

“Max’s has always been at the forefront of innovations. Its continuous growth is spurred by its passion to reinvent itself without losing its sense of tradition. As it marks its 65th anniversary this year, Max’s recommits to continue creating new experiences for its customers,” said Simborio.

With the latest addition to Max’s growing restaurants, customers may now visit two Max’s Restaurants in Cebu – Max’s SM City Cebu branch located at the 3rd floor of the Main Mall, and Max’s The Terraces branch at level one of Ayala Center Cebu. For the latest sarap-to-the-bones updates, Cebuanos may log on to www.maxschicken.com or visit www.facebook.com and sign up for Max’s fan page.