Singapore gets personal with YourSingapore

CEBU, Philippines - The Singapore Tourism Board (STB) has launched an evolution of Singapore’s destination brand – from “Uniquely Singapore” to “YourSingapore” – which underpins Singapore’s strengths as a destination, that is, an experience which can be easily personalised thanks to the concentration of sights, sounds, tastes, culture and attractions coupled with unparalleled user-centricity.

As a brand, YourSingapore articulates Singapore’s uniqueness and captureswhat travelers seek – a personal travel experience. Such a personalised travel experience offers an emotional reward of empowerment and liberation that allows visitors to travel on their own terms, according to their individual needs, preference and interests.

YourSingapore differentiates Singapore’s value proposition from that of competitors, ensuring Singapore remains relevant and compelling to today’s travelers. It delivers on Singapore’s promise to provide a concentration of multifaceted and user-centric travel experiences as well as positions the destination as one that is future-facing and inspiring; one where visitors are invited to make their virtual experience of Singapore a reality.

At the heart of the campaign is a holistic digital approach that includes a new website, blogger engagement, mobile and social media, as well as travel e-commerce to connect to visitors, from the planning down to the actualization of their trip.

The website, www.yoursingapore.com is an innovative and interactive platform that allows travelers to conceptualize and plan their individual Singapore travel itinerary in a user-friendly manner. It facilitates sharing of experiences among travelers and local residents alike, and will be powered by up-to-date

multimedia content about all things Singapore. The website will deliver a new virtual experience that no other destination website currently offers.

Want to discover a side of Singapore that speaks to your specific travel sensibilities? Visit www.yoursingapore.com and discover why the Lion City is the perfect destination for exploring all the things you enjoy.