Make each step count with FitFlop

CEBU, Philippines - One of the easiest and safest ways of staying fabulously fit is through walking. By engaging in this economical form of exercise, each stride brings you closer to numerous long-term health benefits. And with the proven effectiveness of the 10,000 steps program gaining widespread popularity and practice among walking enthusiasts all over the world, that’s an even better motivation for you to finally join in this crusade for a healthier, more active lifestyle. FitFlop, the world’s leading and revolutionary wellness footwear brand, leads the way to fitness with these practical suggestions as you make your 10,000 steps a fun and more enjoyable workout.

· Adding a little movement makes a big difference. It doesn’t take Herculean strength to complete your walking schedule. Even without a structured program, simple tasks such as taking the stairs or pacing about while talking on the phone can significantly help you attain modest results. Walking for at least 30 minutes a day, five or more days a week is recommended. To achieve 10,000 steps a day, you will need to walk about 1.5 hours a day, thus you can formulate a workable schedule, like say walk 30 minutes in the morning, another 30 minutes during lunch break, and the last 30 minutes in the evening.  Doing this religiously already promises positive health benefits, among which is improved memory, reduced symptoms of anxiety, depression and stress, and enhanced self-esteem.

· Burn calories by being less “virtual.” Despite the current digital advancement and how modern gadgets have become crucially indispensable in one’s daily survival, you still need to unplug from the distractive virtual world and get “real”. One effective way of resisting the urge of keeping online too often is to interact with friends who love the outdoors. Or, if too time-strapped, allot your weekends for some leisurely stroll in the park or hook up with some friends and enjoy endless hours of mall shopping. Depending on the frequency, duration and intensity, an average pacer can effectively prevent osteoporosis and hip fractures because walking promotes improved joint stability and maintained bone mass.

· Walking keeps the stroke and other worries away. Doing simple errands such as light grocery shopping trip or dropping by your favorite coffee shop give walkers a list of priceless health rewards. Via walking, the heart muscle is strengthened along with the lungs’ increased oxygenation capacity. It also prevents the risks of many life-threatening illnesses, among which are sleep apnea, heart disease (by 30-40 percent), osteoarthritis, stroke, type two diabetes and colon and breast cancers (by 20 percent).

· Live longer, healthier. According to a 2005 study, 30 minutes of walking a day adds an average of 1.3 healthy years to your life. Walking, as a low-intensity workout — is also considered a better option if one is looking towards losing weight and building muscle because it allows you to burn carbohydrates first and then fat.

· Gear up and get motivated for a good walk. Apart from a healthy diet, the success and ease of one’s walking regimen also relies on the right pair of foot equipment as walking 10,000 a day will require that you take more steps than you typically take — so be sure to choose the perfect sole buddy. FitFlop, which patent-pending MicrowobbleboardTM technology midsole provides wearers an effortless, safe workout with each stride, highly supports and maximizes the benefits of walking. Cited with the APMA (The American Podiatric Medical Association) Seal of Acceptance/Approval — which recognizes products beneficial to foot health and of significant value when used in a consistently applied program of daily foot care and regular professional treatment — FitFlop footwear is biomechanically engineered and guaranteed effective in promoting physical benefits such as improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.

FitFlop is exclusively distributed in the country by Primer Group of Companies. Authorized merchandise dealers in Cebu are located at: Res|Toe|Run, Bratpack, The Travel Club, R.O.X. in Ayala Center Cebu; Rustan’s; Duty Free Philippines; and The Travel Club in SM City Cebu. For more details about FitFlop, join it’s Facebook fan page by searching for: FITFLOP PHILIPPINES.