Discover Whitality with Anew 360° White

CEBU, Philippines - Many Filipino women long to have white skin. Being white is such a fad that there is an abundance of skin whitening products in the market.

But does the skin whitening product you are using give you glowing white skin or just pale, lifeless, dull-looking skin?

Anew, the global pioneering skincare brand of Avon, recently launched a product that will not just give you white skin, but skin that is brighter, younger-looking and vibrant, the Anew 360° White.

The launch, held at Whitespace in Pasong Tamo in Manila last April 7, featured international singer and theater actress and Anew Ambassador Lea Salonga, who just flew in the day before the event from a series of concerts in the U.S.

Lea told members of the media and other guests during the Anew 360° White launch that she personally was among the many women who tested the product before it was released to the market. “Avon has been my constant beauty partner for decades now, tracing back to my repertory days. I consider it a great honor to again be chosen by Avon for Anew. I equally take pride in unveiling this latest skincare innovation – Anew 360° White. I feel happy to share the secret to skin whitality with women who have always wanted fairer skin that glows with vitality,” she said.

“Whitality” is a new term that Avon uses for skin that looks revitalized, vibrant, healthy and young-looking. The concept of “whitality” is a combination of whitening and vitality that results in vibrant skin that glows. And achieving skin whitality is easy with Anew 360° White.

Dr. Uma Santhanam, Avon’s Senior Manager for Cellular Biology and In-vitro Toxicology, who is responsible for Avon Research and Development cellular testing program in product safety and integrity, revealed during the event that Anew 360° White, unlike other whitening products, contain 360° whitening technology that whitens the skin and make it glow from within.

Traditional whitening is only skin deep when it turns off dark skin cell production. Anew 360° White provides 3 innovative ingredients that turn off sources of dark skin cell production, 6 revolutionary ingredients that turn on, energize and revitalize skin cells, which results to 0 flaws and dark spots for total skin vibrancy and vitality.

“The efficacy of the product can be immediately seen after one week when 70 percent of our women respondents testified a dramatic improvement on their skin’s whitality,” Dr. Santhanam said.

Fair skin can be achieved in two steps with the Anew 360° White Regimen: Protect and Vitalize. The Anew 360° White Protective Cream with SPF 20PA++ serves as day cream, providing deep and effective 24-hour moisturization while whitening the skin. Anew 360° White Vitalizing Cream is a luxurious night cream that revitalizes and whitens the skin inside and out. The two products work best with the Anew 360° White Clarifying Cleanser and Anew 360° White Activating Lotion.

The Anew 360° White Protective and Vitalizing Creams will be available starting May 1, 2010 while the Anew 360° White Clarifying Cleanser and Activating Lotion will be available in June 2010.

Achieve skin whitality with Anew 360° White. Call your Avon Lady for more information about the products.