FitFlop struts away with Footwear Plus Design Excellence Award

CEBU, Philippines - Award-winning fashion trend-spotter Footwear Plus magazine recently named FitFlop, a leading functional footwear brand, as the overall winner of its 2009 Plus Award for Design Excellence in the Wellness Category.

Nominated and voted on by renowned footwear retailers and manufacturers around the globe, the Footwear Plus Awards is a prestigious accolade that recognizes industry players’ key roles in the continuous development of fashion-forward and functional consumer footwear products in various categories.

FitFlop’s unique revolutionary footwear design credentials, notably its technologically-innovative Microwobbleboard technology, earned the votes that toppled other wellness’ category nominees MBT, Earth and Skechers Shape Ups. Bio-mechanically engineered to give leg muscles safe and effortless workout, FitFlop’s scientifically proven physical benefits include improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.

“Being awarded by Footwear Plus, which is the leading B-2-B fashion publication for the footwear industry in the US, is definitely a remarkable feat for FitFlop as it further strengthens the brand’s unequalled passion for utmost foot health and comfort,” said Melody Nubla, brand manager of FitFlop.

Nubla added that the brand’s latest Spring-Summer 2010 collection is already available in the country. “Each pair is equally as trend-friendly and showcases FitFlop’s twist on zeitgeist trends such as fun, architectural design lines, not to mention comfortable feminine fashion in colorful variants that perfectly coordinate with any wardrobe. We are also happy to inform everyone that the kids line is now available! With the same Microwobbleboard technology in its midsole, they help promote better posture, perfect for their developing and growing feet.”

Exclusively distributed in the Philippines by Primer Group of Companies, clients can grab their original pair of FitFlop at the following locations: Res|Toe|Run; Rustan’s; Bratpack; The Travel Club; Duty Free Philippines; R.O.X. Visit its Facebook fan page: Fitflop Philippines.