Urban Prep At SM

CEBU, Philippines - Long associated with the neat, crisp, and classic fashion of Ivy League schools, the Preppie Look has been an expression of collegiate chic since the 1960s and 1970s. 

While the button down Oxford shirts, the argyle sweaters, the chinos, and boat shoes will always be part of prepdom as Lisa Birnbach called it in the Official Preppy Handbook, the look since has evolved with a more urban edge in the new century.   

Called Urban Prep, the style combines preppie staples with track jackets, full zip hoodies, sweat pants, gym shorts, and baggy clothing.  This is a look enhanced by R&B singers like Kanye West, Rihanna, Jordin Sparks, Gwen Stefani, the Pussycat Dolls, and Ne-Yo. 

At SM, one can achieve the Urban Prep look with a creative mix of clothes from the store’s trendy brands like Kensie Girl, BCBGeneration, Michael Stars, and Miss Couture. 

Kensie Girl’s sophisticated, innocent, and whimsical clothes celebrate the perks of being a girl.  Michael Stars is known for its casual couture, and is best known for starting the trend for fitted tees as well as its signature Shine fabric that dressed up the basic tee. 

BCBGeneration is a hipper, younger sister to Max Azria’s well-known BCBGMAXAZRIA label that is a fashion voice to the Twitter, Facebook, and Blogger generation.  BCBG, after all, is an acronym for “bon chic, bon genre’ or “good style, good attitude”, and its BCBGeneration line is designed for young women who like to indulge in fashion as a form of self expression and use trends to connect to the culture that exists outside the confines of the classroom.  Miss Couture’s mix of trendy clothes, on the other hand, give stylish women of all ages many fashion possibilities in planning their wardrobe. 

Layer these exciting pieces with a new nonchalance, a new attitude, a new sense of fashion fun. Kensie Girl, BCBGeneration, and Michael Stars clothes are available at the SM Department Stores in Makati and Megamall, while the Miss Couture line is available at selected SM stores.  You can also check out more Kensie Girl and BCBGeneration items at the SM Department Stores at SM City North-EDSA and the SM Mall of Asia. 

Fashion  Available at the SM Department Store •Shot on Location at the Sky Garden, SM City North EDSA • Photography:  Roy Macam for Edge of Light