Avon launches Anew Rejuvenate and Anew Ambassador Lea Salonga

CEBU, Philippines – Avon’s pioneering anti-aging skincare brand, Anew, now brings us first-to-market technologies that provide Professional Anti-aging experience & efficacy at home.

Introducing Anew Rejuvenate, clinically proven to deliver the anti-aging results of a professional facial for skin that looks younger and fresher. The Anew Rejuvenate line consists of Anew Rejuvenate Day Revitalizing Cream with SPF 25, Anew Rejuvenate Night Revitalizing Cream, Anew Rejuvenate 24-hour Eye Cream, Anew Rejuvenate Flash Facial Revitalizing Concentrate, Anew Rejuvenate Revitalizing 2-in-1 Gel Cleanser, and Anew Rejuvenate Revitalizing Mineral Toner.

The efficacy of Anew Rejuvenate lies on the exclusive technologies that replicate the steps of a professional anti-aging facial —

Exfo-Smoothing Complex stimulates the EXFOLIATION step to reveal smoother skin texture & lessen the appearance of lines. Mini-Extraction Technology Complex replicates the EXTRACTION step to deep clean & shrink pores. Facial FX Technology Complex mimics the MOISTURIZATION step that strengthens cell bonds and makes skin look smooth & even-toned

To bring Anew closer to Filipinas, Avon has chosen multi-awarded singer/stage actress Lea Salonga to be the face of Anew.

“I’m honored for being chosen as a beauty ambassador of an international brand such as Avon — which has empowered women all over the globe not only through their products but also through the livelihood opportunities provided by their direct selling operations. I have been an Avon user since my early years at Repertory Philippines. And wherever my acting and singing engagements have taken me, I have always carried an Avon product in my beauty kit,” Salonga said during the recent media launch at Sofitel Philippine Plaza.

Avon General Manager Bob Briddon explained that Anew has been one of Avon’s top-sellers. “Anew pioneered the use of alpha hydroxy acids when Avon launched the Anew Perfecting Complex for Face in 1994. And we have launched a number of breakthrough skincare products since. It is on the success of the anti-aging Anew brand that Avon decided to offer the local market the complete Anew Rejuvenate line. This is Avon’s way of further satisfying its Filipino customers through products supported by breakthrough innovations in anti-aging skin care.”

Compared to professional facial spa treatments, the home-based Anew Rejuvenate boasts of an affordable skincare line that is definitely more convenient to use. “In just seven days, Anew Rejuvenate reduces the look of lines and wrinkles, makes skin smoother, and refines the appearance of pore size and improves skin tone. With continuous usage, the skin will look dramatically younger and fresher in just two weeks,” said Avon skincare category head Anna Garces.