A Step Towards Green Living

CEBU, Philippines – Green is definitely in as more and more companies and individuals are getting involved in protecting the environment. Recently, Fitflop, the revolutionary footwear with a gym built in, takes a bold step to save Mother Earth as it partners with Earthday Network Philippines to help ease the country’s solid waste management problem.

The Tarp Bag Program is a sustainable project that offers free sewing, cutting and pattern-making training to the residents of Sitio Sampaguita. With skills gained from the training, the residents are offered an option to either join the production team of the Tarp Bag Program or apply for a loan to own a sewing machine so they can work from home.

With a belief that fitness and style go hand in hand with environmental concerns, Fitflop will be accepting old footwear as donations to the women sewers of EDNP. Any brand will do as long as it is in good condition. In exchange, a P500 discount on Fitflop’s Walkstar will be given for every pair of footwear traded-in. First 20 customers who will avail of this promo will get a limited edition Fitflop tarp bag!

“We want people to be more conscious in protecting mother earth, and be aware of the importance of waste management. Given the current state of our environment, we all have to make a stand as early as now” said Susan Thai, Strategic Business Unit Head of Primer Group of Companies.

For more info, log on to www.fitflop.multiply.com. Fitflop trade-in activity will be held at: Res|Toe|Run in Ayala Center, Cebu.