DR. James B. Joaquino: Taking Beauty Seriously

CEBU, Philippines - “Everyone has his or her own concept of beauty. I help them achieve it the right way.”

For those in the know, the name Dr. James Joaquino carries with it a certain degree of affinity and trust. And this isn’t really surprising. In the cosmetic and plastic surgery industry, the name is synonymous with safe and right aesthetic surgical practice. He’s had a number of satisfied clients under his belt, celebrities and otherwise, accumulated from 18 years of practicing and delivering remarkable results to those seeking to refine their imperfections. But just like beauty, there is more to Dr. Joaquino than meets the eye.

In 2005, he was alarmed with the number of cosmetic surgery centers that have sprouted overnight and the increasing number of complications and botched up jobs done in these centers. Add to that, some famous names parading themselves as true experts in the field. He sought to bring back the prestige and professionalism in the industry by continually harping on the right and safe way to practice. He banded with a select group of fellow experts sharing a common vision and formed Newlife Aesthetic and Plastic Surgery Center. The mission is to provide plastic and cosmetic surgery and related beauty and wellness services of the highest quality and level of safety at very affordable price packages.

To ensure that the services are of the highest standards, only doctors certified by their respective specialties as approved by the Philippine Medical Association (PMA) and the Philippine College of Surgeons (PCS) are allowed to become members of the elite group. Being Board Certified in their specialties is not enough. These doctors should have an impeccable track record of safe and ethical practice of their specialties before they are invited to join the Newlife group.

The Newlife Center at the ground floor of the Summit One Tower, along Shaw Blvd in Mandaluyong City has 14 Operating rooms, making it the biggest stand alone surgicenter in the country. It is equipped with the latest proven effective equipment and facilities. It is manned by a competent and courteous staff who are focused on the specialties of making people beautiful. Sharing overhead costs in operations and equipment allows the doctors to provide for very affordable and competitive packages in the industry without compromising on quality and safety of the services. Furthermore at the Newlife Center the surgeon who you talked to during consultation will be the surgeon who is going to perform the surgery because the center does not tolerate the unethical practice of ghost surgery.

Today, Dr Joaquino has brought Newlife Aesthetic and Plastic Surgery Center in Cebu. The combined expertise of the Newlife doctors, the latest in equipment and techniques mostly available in Manila before are now within easy reach of the Cebuanos at very affordable price packages. The Cebu Newlife Plastic Surgery Center is in the ground floor of the Gullas Medical Center in Banilad. In cooperation with the visionary owners and mangers of the medical center, Newlife intends to make the Gullas Medical Center the center of beauty and plastic surgery not only for the Visayas but Mindanao as well.

Dr James Joaquino, who hails from Talamban, Cebu and Canlaon City from Negros is based in Manila. He is Assistant Professor of Plastic Surgery in the University of the East Ramon Magsaysay Memorial Medical Center (UERMMMC) and currently is the section chief of Plastic Surgery in the Center and in two other government hospitals. Despite his busy academic and private practice schedule he still finds time to do charity work. Since 1987, Dr Joaquino has been a volunteer for Operation Smile. He has done annual missions for Operation Smile in Cebu in the last 11 years. He is all smiles himself when he says that he is so happy to be of service to his fellow Cebuanos.